I started in 2011 as a graphic designer, shaping brands and visual identities. For nearly eight years design was my craft — and it still shapes how I build today: clarity, structure, and attention to the smallest detail.
Around 2019 I began moving from pixels to logic. I taught myself to code, built websites, then started automating the manual work behind real businesses. Design turned into architecture; layouts turned into systems.
Along the way I started a lot of things — some grew, many did not. I have built and shut down apps, tools and startups that never found their market. That is the point: I keep building, I ship real products, and I learn more from the ones that fail than from the ones that work.
Today I work independently across the full lifecycle of a digital product — I design it, engineer the backend, deploy it, and keep it running in production. Every project in this portfolio is one I own end to end.
- 2011 — 2019Graphic design
Brand and visual identity work. The foundation of how I think about product, structure and detail.
- 2019 — 2021Into code
Self-taught engineering. First websites, first automations, first products of my own.
- 2021 — 2023Building systems
Backend services, data pipelines and automation for real business operations.
- 2024 — nowIndependent products
Founding, building, deploying and operating software end to end.
